Hotelmark Corporation

We know that building a powerful database for you is just the beginning of the relationship with your members. Hotelmark will therefore work with you to develop an effective year round strategy for customer service and marketing communication to ensure that the potential of your loyalty program is maximised.

Hotelmark will leverage its state of the art suite of CRM solutions to:

• Track and report on membership usage through a secure web interface.
• Mine the usage data to enable you to build a usage profile of each member.
• Segment your database to facilitate targeted marketing of your members based on their usage profile.
• Deliver timely, appealing marketing communication to your members via a customised interactive club website, email blasts, sms or any other media.

What's the Catch?