Increased Customer Loyalty and Repeat Business – members are more likely to frequent your hotel(s) for dining, accommodation, banquets, meetings etc. The resulting revenue and profit from membership usage is retained in full by your hotel(s). Results will vary, however, room occupancy and revenue can increase by as much as 10%; F&B revenues can increase by as much as 40%. Increased Customer Awareness – not everyone contacted enrolls in the membership club, however, everyone hears a favourable, informative advertising message about your hotel(s).
We’ve now achieved the main requirements of our hotel partners, however, the results of Hotelmark’s solution do not stop there: Powerful Database of Members – which can be massaged to help you better manage any peaks and valleys of your business. Cash Upfront – by way of a significant share of any profit from the membership sales campaign. Invaluable Customer Feedback and Business Leads generated direct from your local community.
How do you know it works? |
